The Hobbit Toys Deal Signed

Warner Bros has announced today that they have chosen the toy company they are going to use for The Hobbit line of toys when the movies are released starting next Christmas 2012. The company, Bridge Direct, is a Boca Raton, Florida company that is expected to create an action figure line and kid friendly versions of the sword and ax props used in the film. The decision was based in part on the many of the executives and staff members came from companies that had produced the Lord of the Rings toys. Current toys from the company include Zhu Zhu Pets, Bobby Jacks, Busytown, and Justin Bieber dolls.