There are two differences between this release and previous releases. The minor one is the digital copy codes will be for Ultraviolet only and not iTunes. The real attraction though is the packaging. From the description, the movies will be "housed in six stunning faux leather books and a collectible Hobbit-style wood shelf. The one-of-a-kind wood shelf is crafted from solid wood with design selected by Peter Jackson." In addition there will be a "spectacular 100-page sketch-style book with replica The Red Book of Westmarch, filled with original film sketches and new artwork" along with "original reproductions of exquisite watercolor paintings by acclaimed conceptual artists Alan Lee and John Howe, framable and wall-ready."
whopping $800. If order from Amazon get it a month early on October 4 instead. When first heard about this my guess at the price was $150 ($20 per movie plus cost of the wooden case and fake leather) so I am hoping this is just an error on someone's part or set high until the official announcement comes. To me the real shame isn't just the price but that this "Complete" collection failed to include the music for each movie. If you do decide to risk the price tag, please buy from this link so the site gets credit.
Update: Warner Bros. has officially announced the box set and the $800 is true. It looks really nice but I can't recommend anyone spend that kind of money for what is ultimately around $100 in Blu-rays (going by the typical sale prices of the extended edition sets) and $50 of fake leather and wood material that probably cost a tiny fraction to acquire and make. They are also selling a 6-disc blu-ray box set of the theatrical versions of the film. Basically what seemed like cool news turned into something shrug worthy at most due to excessive cost. Full details in the press release below. If you are willing to spend the money, click these links so site gets some Amazon credit for the purchases:
30-Disc Middle-Earth Limited Edition Collector's Edition ($719.99) | Middle-Earth 6 Film Theatrical Collection ($56.69)
Update 2:> Added video of Dominic Monaghan looking over the box set. It really is nice looking, just not $800 of nice. Again, if plan on buying use links above as I would really appreciate it.