Monday, December 16, 2013
Smaug Opens Strong in First Weekend of Release
The Desolation of Smaug's opening weekend US take of $73.65 million fell short of landing the December opening record set by The Hobbit: An Unexpected Journey ($84.6M) but I doubt Jackson and company care considering the film took in $205M worldwide essentially paying for itself in the first three days of release. The assumption is the movie will cross the $1 billion threshold and considering the overall good reviews, I see little reason to doubt it. More details on the breakdown here but basically the movie did as well as it was expected to do.