Thursday, August 23, 2012

New Zealand's New Middle-Earth Tourist Campaign

New Zealand Tourism is getting ready to launch a new campaign to promote the country as a tourist destination using The Hobbit: An Unexpected Journey and the standing Hobbiton set as its centerpiece complete with slogan "100% Middle-earth 100% Pure New Zealand." The slogan reflects that ultimately all six films will have been filmed in New Zealand as the many locations of Middle-Earth. (via TOR)


  1. thanks for sharing.

  2. such a cheesy ad :D