HC: How would you frame the Hall H appearance as far as the stakes?
PJ: I think it’s more about protecting the downside, rather than helping the film in any significant way. There is a huge audience waiting to see “The Hobbit,” and any positive press from Comic-Con will truthfully have little impact on that. However, as we saw at CinemaCon earlier this year, with our 48 frames per second presentation, negative bloggers are the ones the mainstream press runs with and quotes from. I decided to screen the “Hobbit” reel at Comic-Con in 2-D and 24 frames per second, so the focus stays firmly with the content and not the technical stuff. If people want 3-D and 48fps, that choice will be there for them in December.
HC: If you had one sentence — a take-away message — for the Middle-earth fans who don’t get a seat in Hall H, what would it be?
PJ: We’ve all loved returning to Middle-earth and now look forward to fans stepping back into this world with us.
Thursday, July 12, 2012
Peter Jackson Confirms Hobbit Reel for SDCC 2012
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