Sunday, December 23, 2012
The Hobbit: AUJ Tops Second Weekend in Row
The Hobbit: An Unexpected Journey continues to dominate the box office for the second weekend in a row beating out new films Jack Reacher and This is 40. The film took in $36.7 million over the weekend for a US total of $149.8. The take does represent a rather significant 57% drop so it seems the bad reviews from the 48FPS crowd has had a negative impact on the perception of the film. A near 50% drop for the 2nd weekend is expected but higher then that indicates its long term take will not be nearly as high as hoped with it probably topping out around $300M. At least on the US side. Internationally the film seems to be doing just find at $284M for a world wide total of $434M. At current rate I suspect the film will just barely cross the $1 billion with 70% coming from over seas sales and further indicates why Hollywood is doing more to make tent pole films more friendly worldwide (with casting decisions, locations shoot at, enemy choices and the like). Next up is the Christmas holiday with new competition from Django Unchained and Les Misérables so odds of remaining on top remain high.